The Problem: Many people often go to the movies with friends and family, but coordinating these outings can be a hassle when everyone doesn't live in the same household. If only there was a button that could round 'em all up...
The Solution: Design a feature for the TicketBooth app that lets users share their availability and coordinate movie ticket purchases for a group without the need to reimburse one another.
RESEARCH
User Persona
Trevor is a busy professional with a lot of friends who needs to purchase tickets for a group at the same time because he and his friends might not get seats together if they purchase them separately.
User Journey Map
Recording Trevor's usual pattern of purchasing movie tickets for a group allowed me to dial in on areas to enhance the user experience for people who purchase tickets this way.
CONCLUSIONS
Reimbursement
Users want to only pay for their own tickets rather than waiting to be reimbursed.
Scheduling
Users want to spend less time figuring out when everyone in the group is available.
EARLY CONCEPTS
The Best of my Crazy Eights
Contacts can be organized into groups for frequent roundups.
A poll would be a great visual for Roundup voting results.
The roundup organizer will see what movie works best for most of the group.
Users can see who is already at the movie when they arrive.
Paper Wireframes
My next step was to sketch paper wireframes for the website’s concession ordering feature, keeping the user pain points of options and familiarity at the forefront of my designs.
PROTOTYPE 1
After turning my wireframes into a prototype, I gathered feedback from a moderated usability study.
USABILITY STUDY FINDINGS
Friend Selection
Users need a more streamlined way to choose who to include in the Roundup.
Seats
Users need the seat selection screen to be labeled and a key for what symbols mean.
Indicating Availability
Users requested better cues about the process of how showtimes and tickets are mutually selected.
SOLUTIONS
Friend Selection
A search box was added so users can easily search for friends.
Seats
Familiar labels and icons were added to the layout of the seat selection screen.
Availability
The most popular showtimes and Roundup responses are compiled into one message with an action button.
WHAT I LEARNED
Designing the Roundup feature of this app showed me that I don’t have to get everything right the first time around. Insights gained from users and competitors helped me improve my design and deliver the best possible product.
Click here to test the final Roundup prototype!