Role Product Designer
Timeline 6 months
Team Brendan Joiner (Cavner Kids CEO) and myself as the Product Designer
Process UX Research, Information Architecture, Design System, Prototyping, Product Identity,
Visual Design, User Testing
Meet the Product
Cardechism (card - uh- kizzum) provides an engaging new way for parents and their children to connect and seek God together. Parents can teach their children the basics of Christianity and the Bible using a deck of 25 illustrated cards that include questions and answers, scripture references, related trivia, and fun activities for parents and their children to complete together.
Opportunities: When using the physical Cardechism decks, parents must keep track of which cards their children have already learned. In addition, there is currently no system for reviewing the content of the card decks to ensure that their children retain the knowledge they gain.
Image by freepik
The Solution: During the six months that I worked as a product designer for Cavner Kids, I designed a companion app for their Cardechism deck. Through two rounds of wireframing, user testing, and prototyping, I was able to deliver a high-fidelity mockup for this app that provided their customers with tools for card tracking and content review.
Say hi to Allen!
I began the design process by creating a user persona to identify the pain points for current users of the physical Cardechism decks.
Using our user persona, the design team identified several opportunities to address pain points and improve the Cardechism experience through the Cardechism companion app.
Physical cards can get lost or disorganized.
Children need motivation.
There is currently no means for children to demonstrate mastery of the content.
User Journey Map
These opportunities led me to create an information architecture that would streamline the user journey into three primary flows: "Learn", "Review," and "Journal."
Early Concepts
I made several versions of each screen necessary for the three primary flows of the Cardechism app, incorporating Cavner Kids' exploration theme into my designs. Scroll through these images for a closer look at my favorites.
PROTOTYPE 1
From Paper to Digital
These digital wireframes combined the best ideas of their paper counterparts to address the issues of progress tracking, spiral review, and child engagement. After prototyping the digital wireframes, I was able to test these designs with Christian families.
USABILITY STUDY FINDINGS
Home Screen
Most of the users liked the easy choices on the home screen. To further emphasize the primary purpose of learning new truth cards, the “Learn” card was enlarged and separated from the “Journal” and “Review” buttons.
Story Design
Breaking the story down into multiple screens took too long for users to get through before getting to the truth card. Therefore, these screens were condensed into a single screen where users can scroll through the story, merging four screens into one.
Incentives
When the children participants tested the wireframes, they were generally most excited about getting to choose an activity from the menu to reinforce the teaching. I added the idea of customizing an avatar to create even more motivation for them.
FINAL DESIGNS
Simple Home Screen
Users can easily navigate to their desired flow and a clear emphasis is placed on the Learning path so parents can pick up where they left off with the tap of a button.
Adventure
Children are more immersed into the world of the Cardechism app through an integrated story and the ability to customize their avatars by earning treasure.
Challenging Review
Through a variety of interactive spiral reviews, parents can ensure that their children are retaining what they learn.
PRODUCT SUCCESSES
My final mockups provided Cavner Kids with an accurate gauge of customer interest in a companion app for their Cardechism Truth Decks with a 100% user satisfaction rate. According to one user, “The reviewing and having the questions to go back to and reinforcing stuff was super important.” Another user stated "It's really cool! I love that it's simple,"
WHAT I LEARNED
Designing this app reminded me that in many cases, simpler is better. Sometimes it takes even more effort to create a product that doesn’t seem very complicated, but still checks all the boxes.
Image by rawpixel.com on freepik
Image by freepik
FUTURE SCOPE
- Develop the avatar system for incentivizing children.
- Add a "Read Aloud" feature for children who can't read yet and the hearing impaired.